Thursday, April 27, 2006

Science Friday: Prescription Drug Ads on Television

"Only two countries, the United States and New Zealand, allow prescription drug ads on television. Thanks to those ads, you've probably heard of the little purple pill, can name two sources of cholesterol, and have a whole list of medical conditions in the back of your mind. But is a little knowledge a dangerous thing?"

"While some doctors say that the advertisements bring uninformed but very determined patients who simply must have Drug X into their offices, others say that allowing drug ads on television encourages people to talk about their health and may bring otherwise undiagnosed problems to light."

Listen Here. [Note: the link for the show is in the upper right-hand corner of the screen.]

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