The diabetes game

Bayer has introduced a blood sugar monitor for diabetic kids that interfaces with handheld Nintendo consoles. "The program rewards players for performing a prescribed number of tests each day by bestowing points that speed the player through the game. Additional points are earned for staying within target blood-sugar ranges, which parents can program in. 'There used to be days when I didn't want to test,' says George Dove, 12, of Nottingham, U.K., who must use the meter as many as eight times a day. 'Now, it's fun.'" Businessweek reports here.