"Making a Killing" in Mother Jones

Dr. Bernard Carroll has coined the term "experimercial" for clinical studies that a company has designed not for scientific purposes, but to create positive publicity for a product in a particular market niche.  What happens when subjects die in these studies?  Nothing. 

My article on the death of Dan Markingson in a Seroquel experimercial appears in the September issue of Mother Jones.  You can read the article online here.

Addendum: additional posts on this at the NY Times "Prescriptions" Blog, MinnPost, Psychology Today, Pharmalot, and the Carlat Psychiatry Blog.