- Do you feel like you're stuck in the 20th century?
- Are you a physician who would like a smartphone app to help you make prescribing decisions?
- And are you opposed to apps that cost anything more than free?
- Oh, you also don't want any drug ads or pharma marketing content on the app? That's asking too much.
"Pfizer, the world's largest drug maker, has certainly found the marketing channel to be an effective way to reach doctors. 'The beauty of the work we do with Epocrates is that we literally put ourselves in the palm of their hand,' said Dr. Freda Lewis Hall, chief medical officer at Pfizer."
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