Is advertising obsolete?

At times the speakers at the Word-of-Mouth Marketing conference in Orlando could have been mistaken for revival preachers, writes Julie Bosman in The New York Times. "Among Friday's offerings were sessions titled 'Turning Customers Into Evangelists,' 'Word of Mouth in Faith-Based Markets' and 'How to Create Brand Converts." (Not to mention "Bring Brands Back from the Dead.")