12:15 PM to 01:15 PM
Student Committee on Bioethics Lecture Series
Disease Mongering 101: The Marketer's Guide to Selling Sickness
Alan Cassels
Moos Health Sciences Tower - 2-650
University of Minnesota
Alan Cassels is a drug policy researcher in Victoria, BC, Canada. He led a team of researchers which produced Canada’s first evaluation of the quality of media reporting of prescription drugs. He recently co-authored the book Selling Sickness: How The World's Biggest Pharmaceutical Companies Are Turning Us All Into Patients (Nation Books, 2005).
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