Zagat is asking patients enrolled in the Blue Cross plan offered by Wellpoint Insurance to review their doctors. Reviews will be available online only to enrollees and edited by Wellpoint.
"Ms Zagat said in an interview that unlike food reviewers, patients are not encouraged to be 'pithy and witty' (you will not read how a doctor's 'icy hands' and 'crowded waiting room' made the exam a 'downer')."
I can see your point Ms. Zagat - the last thing we (or Wellpoint?!) would want in a review is something 'pithy'.