Saturday, February 27, 2010

The counter-detailers

"Kristin Nocco works for the state of Pennsylvania as an academic detailer. Her job is to visit doctors and give them a rundown of the latest independent research on which drugs and other treatments work best for different conditions. The idea is to let doctors see how that expensive, brand name drug stacks up against the older, cheaper one. If, that is, Kristin can get through the door."

Read or listen at Marketplace.

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