Per our conversation on DTCA several weeks ago, I thought we might all get a laugh out of the Bitter Pill Awards. Here, you can nominate your pick for most heinous DTC drug campaign whether it air on TV, radio, Internet, or even in print advertising. Also, check out the winners from last year. My favorite is the Viagra ad described here:
"Pfizer ran ads for Viagra in 2004 that featured the drug's blue "V" logo as devilish horns behind a man's head, with statements like "Remember that guy who used to be called `Wild Thing?' The guy who wanted to spend the entire honeymoon indoors? Remember the one who couldn't resist a little mischief? Yeah, that guy. He's back." The ads were suggestive enough that the FDA issued one of its rare enforcement letters, asking Pfizer to stop running the ads."
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