Watching Coolhunters in action

Here are two PBS- Frontline shows that parallel the class discussion on Wednesday.

"The Merchants of Cool" is all about marketing strategies for teenagers with a section
 where they show cool hunters hitting the streets looking for people and other pretty
 sneaky marketing strategies,which are especially worrisome because they target younger
and younger kids. There's also another Frontline 90 minute documentary, "The Persuaders"
which is all about how we're so overwhelmed by traditional advertisements that marketers
 have to come up with more creative strategies...there's this one guy in it who
is especially interesting (and creepy) because he makes millions selling his ad strategies
 to big companies, but his way of extracting what customers are looking for is this strange
pseudoscience/hypnosis practice which he does on focus groups.