Tuesday, February 02, 2010

The Power of Buzz

"A friend or a co-worker raves over a new restaurant or a cool pair of sneakers. Harmless right? Maybe not. You might have been the latest one drawn into a marketing campaign, that those inside the advertising business call 'word of mouth.' Or more simply, 'buzz.'"

Listen here to a segment of the WBUR show, "The Connection," on word-of-mouth marketing.

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