Sunday, February 21, 2010

Who's this freeloader on my bike?! Oh, it's asthma...

A new PSA, funded by Glaxo Smith Kline, on the importance of taking more than one asthma medication...



According to the AAFA (Asthma and Allergy Foundation of America): "The PSA features two cyclists riding on a tandem bicycle representative of the two main causes of asthma symptoms. When the lead cyclist pedals solo she struggles but when the second cyclist begins to peddle, the journey becomes much easier. Their ride together is symbolic of managing asthma more effectively by treating both main causes of asthma symptoms when one medicine is not enough to prevent symptoms."

No comments: