
Liza Mundy talks about the fertility business on "Fresh Air."
A blog about the intersection of medicine and business, produced by the members of the Medical Consumerism seminar at the University of Minnesota.



Critiquing the 'business of medicine' seems part history, comedy and tragedy, with the latter drama usually involving some compromise in the doctor-patient relationship. The latest attempt to encourage 'pay-for performance' as a potential antidote for the ills wrought by 'fee-for-service' seems like a tragedy waiting to happen.
An article published today in the New England Journal of Medicine raises ethical concerns of undue influence and potential exploitation of offshore workers. Although there appears to be no argument that such testing is on the rise, critics of the study say the study has major design flaws.
"How does he know the effort was misrepresented? He never attended one of the task force meetings. Whom does he refer to as the 'few who seem to want to influence the outcome outside of the process'? That’s a pretty vague broad-brushed attack against anyone who comments.
But his emphasis on the faculty’s thinking and the faculty’s voice is most troubling of all.
That shows the lack of a grasp for the importance of public input on the school’s conflict of interest policy – the very point of my guest column."
"For the first time in history, a sizable and growing number of U.S. combat troops are taking daily doses of antidepressants to calm nerves strained by repeated and lengthy tours in Iraq and Afghanistan. The medicines are intended not only to help troops keep their cool but also to enable the already strapped Army to preserve its most precious resource: soldiers on the front lines." See "America's Medicated Army" in Time.


"Want a daughter with blond hair, green eyes and pale skin? A Los Angeles clinic says it will soon help couples select both gender and physical traits in a baby when they undergo a form of fertility treatment. The clinic, Fertility Institutes, says it has received "half a dozen" requests for the service, which is based on a procedure called pre-implantation genetic diagnosis, or PGD." The Wall Street Journal reports.




To the less casual observer – specifically, a surveillance team from Lancashire police – Holding, 72, turned out to be a drug dealer who was supplying cannabis from his milk float to an elderly clientele.
His customers, who smoked the resin to relieve their aches and pains, would leave notes with their empty milk bottles to say how much of the drug they required. His reputation as a drug dealer spread rapidly among 17 of his customers in Burnley, Lancashire.
When detectives searched Holding's home last July they were astonished to find wraps of cannabis resin stashed among the eggs in his milk crates."
The Guardian reports.
"The woeful inadequacy of our nation’s transplant policy is due to its reliance on 'altruism.' According to the guiding narrative of the transplant establishment, organs should be a 'gift of life,' an act of selfless generosity. It’s a beautiful sentiment, no question. In fact, I, myself, am a poster girl for altruism. In 2006, I received a kidney from a (formerly) casual friend who heard secondhand about my need for a transplant. In her act, there was everything for me to gain, and, frankly, not much for her. My glorious donor was moved by empathy and altruism as purely as anyone could ever be.
Yet, it is lethally obvious that altruism is not a valid basis for transplant policy. If we keep thinking of organs solely as gifts, there will never be enough of them. We need to encourage more living and posthumous donation through rewards, say, tax credits or lifetime health insurance."
More on organ markets from Sally Satel here.

"Robert Rudolph knew he was about to end his lucrative career at Eli Lilly & Co., but he had to say something.
Why, he asked management, was the Indianapolis pharmaceutical company marketing its antipsychotic drug Zyprexa to elderly people when the drug was not approved for that group?
Why had the company violated privacy rules by culling patient lists at doctors' offices?
Why was the company counting drug samples as sales, which would boost the stock price?
He went on for about 10 minutes during a sales meeting in 2002. The other 25 Lilly sales representatives stared at him, stunned.
'I'd just been wrestling with this stuff for so long," he said in a telephone interview today. 'I was put in a position of breaking the law, in my view, or quitting.'"
Read more in The Philadelphia Inquirer.

"University of Minnesota Medical School Dean Dr. Deborah Powell is out. Senior Vice President of Health Sciences Dr. Frank Cerra is in – at least for now. The only question now is why." Emma Carew at the Minnesota Daily reports.

"The country has this one chance, the idealist maintains, to sweep away our inhumane, wasteful patchwork system and replace it with something new and more rational. So we should prepare for a bold overhaul, just as every other Western democracy has. True reform requires transformation at a stroke. But is this really the way it has occurred in other countries? The answer is no. And the reality of how health reform has come about elsewhere is both surprising and instructive."
"Wittenborn psychiatric rating scales take their name from Dr. J. R. Wittenborn, a research scientist whose fields of expertise included psychopharmacology and the evaluation of responses to psychotropic drugs. Now his son, Dirk Wittenborn, has written a guide to evaluating his father. Pharmakon is the younger Mr. Wittenborn’s novel about the family of a narcissistic, opinionated and dangerous patriarch whose work’s influence extends to the lives of his relatives — and beyond. 'If there’s brain candy in your medicine cabinet,' the narrator maintains, 'chances are my father’s messed with your head, too.'" Read Janet Maslin's review of Pharmakon in The New York Times.


The long-awaited study, which was financed by Eli Lilly and the National Institute of Mental Health, raised more questions than it answered, experts said."
¶Screensucking, which he defines as "wasting time engaging with any screen — for instance, computer, video game, television, BlackBerry." He goes on to use his new word in a sentence: "I was supposed to write that article, but instead I spent the whole afternoon screensucking." That concept hits particularly close to home.
¶EMV, or E-Mail Voice. This, Dr. Hallowell writes, is "the unearthly tone a person's voice takes on when he is reading e-mail while talking to you on the telephone." Researchers at M.I.T., he tells us, have developed a program that can electronically measure how engaged people are in a conversation, giving scientific certainty to your suspicion that you are not being listened to.
And more!

"The Merchants of Cool" is all about marketing strategies for teenagers with a section
where they show cool hunters hitting the streets looking for people and other pretty
sneaky marketing strategies,which are especially worrisome because they target younger
and younger kids. There's also another Frontline 90 minute documentary, "The Persuaders"
which is all about how we're so overwhelmed by traditional advertisements that marketers
have to come up with more creative strategies...there's this one guy in it who
is especially interesting (and creepy) because he makes millions selling his ad strategies
to big companies, but his way of extracting what customers are looking for is this strange
pseudoscience/hypnosis practice which he does on focus groups.
The American Medical Association has decided to launch an ad campaign for itself. It is running TV ads on shows like The O'Reilly Factor and Project Runway; in print, it is distributing thank-you cards for patients to send to their doctors. "Your doctor is always there for you. Helping you to feel your best. Now is your chance to return the favor with a specially designed card from the AMA."

